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Posted by Thomas Husson on May 22, 2013
Too many marketing leaders still lump tablets and smartphones into the same mobile bucket. That’s a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within the home. Marketing leaders must create a differentiated tablet experience or risk dissatisfying their best customers and missing opportunities to engage when customers discover and explore their products.
Here are the key takeaways from new research I conducted in the past few months:
Clients who want to know more about how to create a differentiated tablet experience can download my new report, “Don’t Confuse Tablet And Mobile Marketing,” here.