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Posted by Thomas Husson on November 9, 2012
A year ago, Forrester fielded a Global Mobile Maturity Online Survey. We interviewed more than 250 executives in charge of their companies’ mobile strategies around the globe.
To help executives and product strategists benchmark and mature their mobile consumer approach, we’re updating this survey.
Planning and organizing for the use of mobile technologies is a complex task. Integrating mobile as part of a broader corporate strategy is even more complex. However some players are leading the way and working on infrastructure, staffing, and competencies that are hard to see unless you look closely. If you want to understand the role that mobile is playing in various organizations, what their objectives are, how they measure the success of their mobile initiatives, and a lot more, you just have to share with us your own perspective and we will aggregate answers. For your efforts, we will share a free copy of the survey results.
If you’re in charge of your company's mobile consumer initiative or if you’re familiar with it, then please take this survey.
Click here to start the questionnaire.
If you’re not familiar with your company’s mobile consumer approach, please forward this survey to the relevant colleagues who are in charge of defining or implementing your mobile consumer approach.
· The survey takes less than 15 minutes to complete.
· The survey will be live until February 10, 2013.
· Responses will be kept strictly confidential and published only in an aggregated and anonymous manner.
· Needless to say, we will filter responses and exclude irrelevant answers as well as answers from vendors, agencies, or consulting organizations.
In the meantime, we want to hear from you, so please, feel free to contact me at thusson AT forrester DOT com