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Posted by Thomas Husson on February 28, 2012
Once again, I've just spent a couple of days in Barcelona at Mobile World Congress (MWC). Year after year, the show is opening up to non-telecom players and going beyond mobile. Think about the rise of personal cloud-based services delivering consumer experiences across devices, Sony's marketing efforts to promote seamless entertainment across different screens, or the emergence of the "phablets" acronym (devices in between a phone and a tablet, such as Asus Padfone or LG Vu).
While it is difficult to summarize all the news and announcements, here are some thoughts on MWC 2012:
There will be more announcements tomorrow, and there were plenty of other hot topics such as M2M; augmented reality; smarter apps and the ability to use new sensors to monitor your environment or your health; mobile app development and the rise of HTML5; improved and scalable mobile marketing platforms; and improved location-based services, such as Nokia Transport.
I will soon host a Webinar on March 13. In this Webinar, I will: 1) summarize key MWC announcements and provide insight into the mobile trends shaping the European market in 2012; 2) highlight the disruptive power of mobile for years to come; and 3) share best practices to anticipate the impact of integrating mobile into your overall consumer approach. You can register for the Webinar here.
Did you attend MWC? What were your impressions and key takeaways? Share them in the comments!