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Posted by Thomas Husson on February 9, 2012
When revisiting our 2011 mobile trends, Julie Ask and I concluded that many, if not all, of them were still evolving and relevant. We have placed the main new trends for 2012 into four categories: business, ecosystem, consumer expectations, and technology.
Mobile Is A Key Business Strategy Enabler
Product strategists must work with other roles in the organization to:
Mobile Ecosystem Success Will Elude Incumbents And Embrace Newcomers
Key mobile ecosystem trends include:
Consumer Expectations Will Be Both High And Conflicted
Product strategists developing mobile services should take the following into account:
Emerging Technologies Need Standards And Scale To Succeed
Product strategists excited by new technologies should note that:
Feel free to comment below or join our discussion on the community.
Clients who want to know more about this topic can download the "2012 Mobile Trends For CPS Professionals" report.