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Posted by Thomas Husson on February 18, 2011
Once again, I spent a couple of days in Barcelona at Mobile World Congress (MWC).
With 60,000 visitors (10,000 more than last year) — including an amazing 12,000 developers (!), 3,000 CEOs, and 2,900 journalists — MWC is the place to be for anyone wanting to make the most of mobile technologies.
Year after year, it is interesting to see how the show is becoming more global, more open to non-telecom players (advertisers, developers, etc.), and more open to connected devices other than just phones.
While it is difficult to summarize all the news and announcements, here are my key takeaways from MWC 2011:
There were plenty of other hot topics and key announcements this year, such as 3D; location-based services; mobile health; in-car mobile solutions; and the role of telecom stakeholders in the mobile marketing value chain — exemplified by Gemalto’s interactive SMS offering, Deutsche Telekom’s partnership with Out There Media, and Alcatel-Lucent’s deal with Tigo to introduce permission- and preference-based mobile advertising in Ghana.
My colleague Ian Fogg and I will shortly publish reports analyzing the key announcements. With my colleague Julie Ask, I will also host a teleconference on March 10 that puts these announcements into the context of the key mobile trends for 2011. Clients can register for the teleconference here.
And that’s not all! I will also host a webinar on March 10. In this webinar, I will: 1) provide insight into the mobile trends shaping the European market in 2011; 2) showcase how other global leaders are capitalizing on these mobile trends; and 3) share how you can plan and optimize your mobile strategy to improve ROI. You can register for the webinar here.
Did you attend MWC? What were your impressions and key takeaways? Share them in the comments!