- Forrester Councils
- Councils Overview
- log in
Posted by Thomas Husson on January 15, 2010
Having reviewed the 2009 trends, it’s now time to make some predictions for 2010!
I’m not going to say that 2010 will be “the year of mobile” or “the year of mobile marketing”. I think 2010 is more likley to be the "year that every firms needs a mobile strategy". Mobile is simply too disruptive to merely have a year. After all, who remembers the year of the TV or the year of the Internet? Instead, I think 2010 will be a key year in mobile's transition to center stage in the digital marketplace.
A new mobile decade is opening up, and now is the time to start your journey. In the past 10 years, mobile phones have changed the way we communicate and live. In the next 10 years, they will change the way we do business.
Rudy De Waelem a famous mobile blogger and event organizer, decided this year to ask many contributors to publish their thoughts for the coming mobile decade. I didn't contribute to it and it would be a bit late to join the bandwagon now that this slideshare presentation is the most read one, but I invite you to have a look at the below. Very inspiring! and congrats Rudy for your idea.
Anyway, here are a few key trends from my report that's just been published: 2010 Mobile Trends
Note: this blog initially published on Jan 15th has been updated on Jan 16th to add a reference to Rudy De Waele's initiative.