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Posted by Thomas Husson on April 20, 2009
Many recent innovations in the mobile space are led by new entrants such as Apple or Google. However, let's be fair with telcos. They invest significant amounts of money in R&D and have very creative staff. There has been some skepticism in the industry on selected Orange services such as Pikeo, Djinngo (ex Bubbletop) or Soundtribes where Orange was trying to "reinvent the wheel" without partnering with the right Internet players. However, these services have never been really marketed and does not prevent strategic partnerships to be signed. Orange in particular has many Orange Labs worldwide and is driving innovation.
I saw recently some interesting demos of products and services to be launched by Orange:
When presenting its 2012 plan, Orange also insisted that it will adjust its organization and processes to make sure 100% of its new offerings are tested in 2 real-life client test centres with a thorough simplicity score methodology. That's a challenge for such a large organization but definitely a step in the right direction.