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Posted by Ted Schadler on June 3, 2014
Yesterday in San Francisco, Apple showed once again that it cares about developers. And well it should. With Flurry reporting consumers spending 86% of their smartphone time in apps, not Web sites, the 1.14 million apps in the US App Store are just a drop in the bucket. We expect to see that number swell to 10 million apps by 2020. But that will only happen if Apple and the rest of the mobile industry focus relentlessly on developers.
Apple's goal is winning all the mobile moments. [See our new book, The Mobile Mind Shift, for much more on this important way of looking at the mobile revolution.] Developers are key to reaching that goal. Here are the things that struck me from Apple's announcements yesterday:
CIOs should take note: Apple is not letting up on its relentless focus on the things your customers and employees will benefit from: more and better apps. If you want to understand the future, ask your best mobile developer to mentor you on the future of mobile apps. Spend a couple of hours each month learning about new apps and new capabilities. It's the best way to lead your company's mobile mind shift.
Apple may not be perfect. But it is perfectly focused on the right constituency: developers.
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