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Posted by Ted Schadler on November 12, 2013
Entrepreneurs do their best to plug the app gap when established companies can't or won't see the opportunity. That's what's driving apps like Evernote, Dropbox, Flipboard, Uber, RoamBI, TripIt, and Expensify.
At home, the app gap might lead to a disruption in your market. If you're not serving your customer on a mobile device, maybe a digital disrupter will. (Yes, I know many Web designers are busily adapting some of the almost 400 million sites to work great on mobile devices. It hasn't plugged the app gap yet.)
In business, the app gap is challenging because employees are happy to plug the app gap at work themselves. That's why they bring their own apps. Here's what it looks like:
Figure 1 Employees Happily Plug The App Gap Themselves
To plug the app gap at work, IT has to take a hard look at which employees need which apps and why. See our recent report for Forrester clients with all the data and analysis here.) In our Forrsights surveys of how employees use technology at work, we have identified two major segments of employees that need mobile apps for very different reasons:
In both cases, the business outcome is valuable enough that business budget holders often fund the mobile app. What about you? Where are you seeing an app gap? How are you plugging it?
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