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Posted by Ted Schadler on January 30, 2013
The Z10 is a beautiful device: designers Todd Wood, Don Lindsay, and their teams have done a great job with the industrial design, the swipe-rich interaction gestures, and a whole lot more. The Z10 is a pleasure to hold, to swipe, and to carry around in a suit pants pocket.
Here are my favorite bits:
The device does have many apps, Twitter and Facebook among them. Alas, some of the apps I rely on are missing. No TripIt app. No Evernote app. No Flipboard app. No Expensify app. No Words With Friends app. And more troubling, I found one app that appeared to be a Chinese counterfeit and seems now to have been so. Maybe RIM's "portothon" strategy to help Android developers port their apps to BlackBerry's QNX operating system is working. But there may be a few approval and copyright holes to plug in their process. I know this company, and I know they'll figure that part out.
But the real challenge for CIOs is that employees have moved on to Apple and Android (particularly Samsung's stellar lineup). Forrester surveys the information workforce globally to find out how they use technology to get work done. It's a goldmine of insight and reality. And the reality for the US market is that for firms of all sizes and industries, BlackBerry has only 6% of the information workforce installed base. So BlackBerry is playing some serious catchup. See the data chart at the end of the post. For a view of the consumer landscape, see my colleague Charlie Golvin's post.
Here's what CIOs should do:
Then and only then should you target Z10 or Q10 for your business apps. In other words, take a "get ready then wait" approach. I don't know about you, but I'm rooting for this operating system and platform if only to have more choice in the market.
Figure 1: There's Still Many Employees To Go Win, But BlackBerry Is A Distant Third In The Installed Base Of US Employees
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