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Posted by Ted Schadler on October 30, 2012
(@TJKeitt has also published this post.) My colleague TJ Keitt and I have completed a six-month investigation into social business and collaborative transformation. As the title of the report suggests ("The Road To Social Business Starts With A Burning Platform"), these complex workforce programs work when there is a compelling motivation to change among employees, business sponsors, and IT. All three groups must adapt on the fly as the initiative unfolds. A picture tells a thousand words here: Linear road maps fail; interactive, interconnected road maps driven by a burning platform succeed.
We started by looking for programs with a multi-quarter or multi-year story of success and overcoming barriers and found four companies willing to go deep on their initiatives:
We will write about what we learned and present some details on these case studies in future posts. (Any comments on which ones are most interesting to you?).
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