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Posted by Ted Schadler on August 28, 2012
Here's the Tweet-length version of the analysis:
"3 bullet analysis of Kenexa: 1) IBM needs to sell to biz tech buyers. 2) IBM bought an HR app suite - good. 3) Is salesforce.com next?"
Okay, so let's tease that apart a little bit.
So it's a smart acquisition and one that CIOs should tune into and see for what it is: IBM is moving up the application stack to deliver more value to your business executive peers. You need to be part of that conversation. At a very deep and intimate level.
So I have to ask: What's next for IBM? IBM already has a deep focus on smarter commerce, so marketing and eBusiness professionals are in its sights. But what about other productivity black holes like sales, customer service, and product development? How can IBM best help other business technology buyers tackle those behemoth problems? Does IBM need to dance more with salesforce.com? Or get closer to AutoDesk? Or buy Atlassian?
If the future of software lies in business productivity improvements, then IBM will need to court and win and serve business technology executives, not just CIOs. This acquisition proves that it's willing to spend money to do that.
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