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Posted by Ted Schadler on June 17, 2011
Forrester has been analyzing the impact of consumerization of IT on business since this seminal 2008 report. And we've collected data to measure the phenomemon since 2009. Did you know that 35% of information workers use personal technology for work? And we published a Harvard Business Review Press book, Empowered, on why companies must empower their employees: it's so they can serve the needs of empowered customers.
And now we can directly link consumerization with business outcomes that IT and every other part of a business cares about: innovation, advocacy, and leadership. We've done this with a Q1 2011 survey of 5,102 information workers in North America and Europe, our Workforce Forrsights data.
The report, "How Consumerization Drives Innovation," is chock full of data available to Forrester customers. This post is an excerpt to introduce the outcomes and impact to everybody. We'll use three charts to make the point.
Consumerization of IT is a permanent shift still in its infancy, but already we are seeing sophisticated companies learn how to harness consumerization for the good of the organization. We outline a few of those strategies in the report. Have a consumerization strategy? Please share it.
This data is for you HEROes. It should reassure you that you are not out there alone. Use the data to build your own business case for change. Be a HERO!
Figure 1 Consumerization Data: 35% Of Your Employees Use Personal Technology At Work
Figure 2 HERO Index: 17% Of Your Employees Create Most Of The Positive Change
Figure 3 Business Impact Data: HEROes Innovate, Advocate, And Lead
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