- Forrester Councils
- Councils Overview
- log in
Posted by Ted Schadler on February 28, 2011
Your workforce is mobile and loving it. They love it because they can get things done anywhere, anytime, on any device. You can almost see happy tails wagging as they check their email. But they haver no idea how disruptive mobile devices are to the IT status quo. Sure, mobile email is a small dog to train. But what about mobile business apps? That dog is bigger than a rhinoceros.
To keep your workforce loving your business applications as they go mobile, you will have to redesign the fundamental architecture for delivering apps. The architecture of Client-Server (and Browser-Server) is inadequate. You will need to build from an architecture of devices and services. The mobile app Internet is that architecture: local apps (including HTML5 browsers) on smart mobile devices and cloud-hosted interactions and data.
My friend and colleague John McCarthy has written a seminal report for Forrester clients sizing the market for the mobile app Internet. In this report, he lays out the growth model for mobile apps (six drivers of growth), segments the market for mobile apps+services (mobile apps, application development, mobile management, and process reinvention), and sizes the total mobile apps+services market ($54.6B by 2015).
This is an important report. Everybody should read it. Here's my take on what it means for content and collaboration professionals:
The list of disruptions goes on: enterprise app stores to provide the mobile app experience to employees; design and development skills to build mobile apps; business analytics skills to refactor applications; new reimbursement and support models for employee-purchased devices; more money in the budget to support tablets as a a third device. I and my colleagues John McCarthy, Jeffrey Hammond, Benjamin Gray, Christian Kane, Brownlee Thomas, Charles Golvin, Andre Kindness, Julie Ask, Mike Gualtieri, Michele Pelino, Thomas Husson, Sarah Rotman Epps, and many others are hard at work on what the mobile app Internet means for you.
This is one of those rare moments in time, when a single report can serve as your rallying cry to overhaul your approach to workforce applications so that your company (and you) will thrive in the age of the mobile app Internet. What have you learned about the mobile app Internet so far? What challenges do you expect? How are you overcoming them?
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »