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Posted by Ted Schadler on April 28, 2010
I stopped down to RIM's WES (5,000 enterprise mobile pros, ISVs, and carriers) conference in Orlando yesterday. The company's been taking heat lately from Wall Street analysts who seem more interested in watching iPhones rise than tracking BlackBerry units shipped. What you as an information & knowledge management professional should care about is if RIM will be a strong partner in the future. At the conference, I saw six things that give me great confidence that RIM is future-proofing companies' investments in the BlackBerry platform:
There's a bunch more stuff, including tools to link the device to a PBX, clients for Lotus Connections and Quickr, support from ISVs like BoxTone, and video media distribution tools from its Chalk Pushcast tool.
But there are two more things that companies need:
First, companies need mobile SharePoint. You've got the Lotus suite. Now please work with Microsoft to add robust SharePoint access. (Yes, the upgraded browser will help a lot, but there's more to do.)
Second, we are never again going to be a single-device market. In most large companies, BlackBerry devices will have to co-exist alongside iPhone, Nokia, Android, Windows Phone, and others. But companies need or at least want a single device management solution. Today, they can turn to suppliers like Sybase or Good Technology, but they're most comfortable with BES.
So my ask, RIM, is that you reinvigorate the BlackBerry Built-In program but with strong partnership from HP/Palm, from Microsoft, from Google, and yes even from Apple. In other words, do the device management and encryption as a licensable, royalty-free standard. You'll still own the network and be able to charge those BES network service fees. I believe that it will make good business sense and good customer sense to do so. At least think about it.
Comments? Love to hear them.
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