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Posted by Ted Schadler on November 3, 2008
Did you know that three vendors with something in common grew rapidly during the last recession? WebEx, Placeware (now Microsoft LiveMeeting cum Office Communications Server), and Salesforce.com all grew during the last recession.
One of the reasons is that they offered valuable services -- Web conferencing and sales force automation – that companies needed help with. But the other thing they had in common is that they packaged their offering as a cloud-based service with a pay-as-you-go pricing model.
This model offered three immediate benefits to cash-strapped companies:
That was seven years ago. Fast forward to Q4 2008 where Wall Street is undergoing a dramatic restructuring, nervous CFOs are putting the brakes on spending, and collaboration strategy professionals are wondering how to roll out collaboration services that will help companies ignite the teamwork and innovation that will dig them out of this recession.
Fortunately the world has a changed a lot in the last seven years, and there are now dozens of companies offering innovative cloud-based collaboration services cheap enough to get started with a credit card. And it's not just small companies. It includes Cisco, Google, IBM, Microsoft, and every hosted email provider large and small.
Looking for help on where to get started with cloud-based collaboration services during a recession? Here are three things to draw your attention to:
Disagree, have concerns, ready to go? Comment and share.
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