The Forrester Blog For Technology Marketing Professionals
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In my childhood, many of the bad guys in TV shows were corporate overlords. Tweed jackets and dark turtlenecks were the apparel of choice. They were ridiculously unctuous, spouting obliquely phrased threats like, "This Mannix fellow has become...Inconvenient."
Recently, colleague Dave West and I published some research showing how Agile has gone mainstream in both the tech industry and IT departments. Here's another sign of the mainstreaming of Agile: Collabnet's acquisition of Danube.
The more social we get, the more we expose about ourselves. That's a fact of life that antedates social media, the Internet, or computers. From this perspective, social media are just a new way to reveal ourselves, sometimes by choice, other times not.
Google now has two recent examples of how not to launch a product. To be more specific, the launches of Wave and Buzz are unfortunate illustrations of product management and product marketing breakdowns.
Social media start-ups often seem to overlook an important demographic reality: age. These companies bet their business on behavior that works for young adults (say, 18 to 25), but may fall apart completely for people older than that.
Stock photos on corporate web sites are lot like Muzak in elevators, or the distracting TVs left on in restaurants and bars. They're portions of the user experience that normally attracts none of your attention. If you do stop and think about them, they're just plain weird.
You might applaud this recent op-ed article by former Microsoft executive Dick Brass, grumbling how his ex-employer can't innovate the way that Apple does, as evidenced by the recent iPad announcement. Or, you might dismiss it as sour grapes from a disgruntled ex-employee. Both reactions are probably wrong.