The Forrester Blog For Technology Marketing Professionals
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Many thanks to Israel Gat at The Agile Executive for posting my thoughts on how Agile is following the same path that many revolutions take. After you've had some initial successes, and take your new programme seriously, what now?
I've worked on both SaaS products and on-premise ones. While the challenges may be different, I was never at a loss for things to do in product management and product marketing. In fact, some of these tasks became more challenging, not less so, in a SaaS world.
Which makes me wonder, why on earth would someone who purports to be an expert on SaaS say that PM is not necessary in SaaS applications? To get my complete reaction to this recent post on SaaS University's house blog, click here.
Most aficianados of social media emphasize the customer-facing applications of these technologies. By now, we've all heard interesting stories about how Marketing used blogs to get the message out, Sales used forum postings to help qualify leads, and Support used Twitter to respond to users wrestling with technical problems.
Exciting, new-frontierish stuff, to be sure, but you hear far less about Development's social media strategy. What about the "inbound" applications of social media?
That question was my inspiration for what turned into a three-part series on "inbound social media." The first research document appeared today (Forrester subscription required to read the whole enchilada). The second and third parts are coming shortly.
A lot of development teams are skeptical about their company's investment in social media. Frankly, they don't see what's in it for them. Worse, it threatens to be a distraction from their mission to execute, execute, execute.
Ed Yoozer is the measure of all technology design. But have you ever really had a chance to get to know him? We fill that gap in this week's podcast. (Be sure to stick around for Yoozer's views on social media.) Plus, a short review of a book on product requirements that demonstrates, yet again, where good intentions can lead.
Click here for the link to the podcast on The Heretech blog.
Today's shopping experience at my local Safeway inspired--nay, compelled--me to write a post over at The Heretech about revolutionary changes in the use of CRM. If there is a CRM revolution that's going to happen, or already is happening, how far is it likely to go?
The short version of the post: Don't look to Maximilian Robespierre for answers. (And not just because he's dead.)
You just got out of the meeting with potential customers, and they're not big fans of your Big Idea. You were sure it was brilliant, but they just don't get it. Or they applaud the effort, but they think you're going approaching it from the wrong angle.
Here's the moment of truth when many projects go bad, and sometimes drag companies down with them. The crisis isn't unique to the technology industry--there's the cautionary tale of New Coke, after all, from a well-established industry that should have known better--but given the immaturity of the technology industry, and the plasticity of the work product, it happens quite often.
At this moment of truth, development teams choose from among the following responses: