The Forrester Blog For Technology Marketing Professionals
This blog is a roll-up of all the posts from analysts who serve Technology Marketing Professionals. Individual analyst blogs are listed below. Visit Forrester.com to learn how we make Technology Marketing Professionals successful every day.
Once upon a time, a company named Yahoo! found its core value proposition: providing a browseable and searchable directory of the Internet. Later, it tried to cement its position as launch pad for the Internet by adding e-mail, contacts, and other handy tools.
Other search sites made it feel vulnerable, and people started talking about portals. "The [portals] future of the [portals] Internet is portals," the experts said. "Portals portals portals. And, to sum up, portals."
Forrester analyst Jonathan Penn describes nature of security threats, and how they affect tech industry company's product strategy. Will security ever not be in the top 3 IT concerns? Does that represent an opportunity for security start-ups, or not? Plus, newly-published research on the demographics of technology adoption, and the lessons of the movie Avatar for tech industry professionals. (c) 2010 Tom Grant
Now that we've all had a few days to ponder Apple's iPad announcement, what are we to make of it? A revolutionary change in the computing industry? More of the same Apple technology, repackaged? A shot in the arm for the publishing industry? A new way for corporations to restrict the free flow of ideas?
Chor-Ching Fan of Jackbe tells us how to build good mash-ups, the reasons for their adoption, and the kinds of solutions that are good fits for mash-ups. Plus, some quick research news (the Agile adoption doc is published!), and a great article on the value of failure. (c) 2010 Tom Grant
Brian Lawley of the 280 Group tells us how the PM profession has changed, and what it takes to be an exceptional PM. Plus, advice for taking your application to a social networking platform like Facebook. (c) 2010 Tom Grant
I'd postponed saying anything about Google's withdrawal from the Chinese market because it smacked of being incomplete. Google's official statement earlier this week--we don't want to do business with a regime that tries to hack into its opponents' e-mail accounts--was certainly laudable. But was that the really the whole story?