Beta's marketing focus

The research that Dave West and I did on the state of Agile adoption is now published. Here's a link to the actual document, and here's a quick snippet about it from InfoWorld. The short version: If the odds that you'll wind up on an Agile team in your next job is at least one in three, Agile has certainly gone mainstream.

I'm writing a separate piece on the implications for technology companies separately. Meanwhile, the research on requirements in the tech industry is in the final editing queue.


re: Beta's marketing focus

Great post! I've personally been in charge of a couple of betas that were run with the sole purpose of getting reference customers (thankfully those days were long ago) and it was a horrible experience. After running a couple of those I decided that I could get the same number of references from happy customers by taking them out for a nice dinner. It was faster, cheaper, took less resources and hey, we even got dinner out of the whole thing.