VMware Embraces Per-VM Pricing - About Time

James Staten

VMware today released an incremental upgrade to its core vSphere platform and took the opportunity to do some product repackaging and pricing actions - the latter being a big win for enterprise customers. The vSphere 4.1 enhancements focused on scalability to accommodate larger and larger virtual pools. The number of VMs per pool and number of hosts and VMs per instance of vCenter have been ratcheted up significantly, which will simplify large environments. The new network and storage I/O features and new memory compression and VMotion improvements will help customers pushing the upper limits of resource utilization. Storage vendors will laud the changes to vStorage too, which finally ends the conflict between what storage functions VMware performs versus what arrays do natively.

The company also telegraphed the end of life for ESX in favor of the more modern ESXi hypervisor architecture. 

But for the majority of VMware shops the pricing changes are perhaps the most significant. It's been a longstanding pain that in order to use some of the key value add management features such as Site Recovery Manager and AppSpeed you had to license them across the full host even if you only wanted to apply that feature to a few VMs. This led to some unnatural behavior such as grouping business critical applications on the same host - cost optimization that trumps availability best practices. Thankfully that has now been corrected. 

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I Want My Own Azure — If You're Big You Got It!

James Staten

If you are an infrastructure service provider and partner of Microsoft you probably haven't been too pleased with the Redmond horde of late. Are they friend or foe? Sure, you can resell and host Windows Server and a plethora of Microsoft applications from your data centers. And if you're ambitious you can even use their Dynamic Infrastructure Toolkit to build your own infrastructure-as-a-service (IaaS) cloud. But Microsoft's own online services for the enterprise are off limits. Business Productivity Online Suite (BPOS), Windows Azure, and SQL Azure are offerings that look a lot like a formidable competitor. Well partner centricity now rules the day when it comes to Azure.

At its Worldwide Partner Conference in Washington, D.C. today, Microsoft announced the Windows Azure platform appliance program that will let large service providers (and very large enterprises) bring this PaaS platform (plus SQL Azure)  into their own data centers. This move is powerful for both Redmond and its service provider partners.

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What BigFix Adds To IBM’s Portfolio Of Green IT Products And Services

Doug Washburn

Today, IBM announced its acquisition of BigFix, an established client and security management suite vendor. Beyond gaining BigFix’s core competencies in securing and managing client devices and servers, the acquisition adds PC power management* to IBM’s already broad portfolio of green IT products and services.

So why is PC power management important to IBM customers?

While IBM already offers its customers energy-efficient servers and their “Tivoli Monitoring for Energy Management” software for the data center, bigger opportunities for savings exist across distributed IT assets, like PCs, monitors, phones, and printers. In fact, Forrester finds that distributed IT assets consume 55% of IT’s total energy footprint versus only 45% in the data center. And the extent of these savings can add up. For example, BigFix cites a large US public school district with 80,000 PCs saving $2.1 million in annual energy costs (or $26 per PC per year) using BigFix’s Power Management software.

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Windows Intune Gives A Glimpse At Microsoft’s Licensing Future

Christopher Voce

With Microsoft's fiscal year end coming to a close today, I wanted to spend some time focusing on future licensing direction. Windows Intune is a significant offering from Microsoft that blends cloud-based management, on-premises tools  from the Microsoft Desktop Optimization Pack (MDOP), and Windows – as a subscription service. Let’s put Intune aside for a moment.

Like all software vendors, Microsoft is keen on pulling customers into an annuity relationship for their offerings – a dependable revenue stream that isn’t as vulnerable to things like economic downturns or anything that might delay a purchase. When Microsoft first introduced the Software Assurance (SA) program, it was primarily just upgrade rights –  while a license was covered under SA, you had rights to deploy any new versions that came out during that time. Over the years Microsoft has refined the program, adding different benefits to incent customers into the program – but the primary focus of value has remained upgrade rights. Unlike other vendors, Microsoft included security patches and updates as part of a license, so their “software maintenance” program has always been something a little different.

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Does Your CEO Care About Green IT? Not If You’re Stuck In The Data Center

Doug Washburn

To quote Forrester’s CEO and Founder, George Colony, during his keynote at Forrester’s IT Forum EMEA event: “CEOs only care about two things: revenue growth and profitability.” How should we interpret this? CEOs do care about green if it is able to drive revenues, reduce costs and mitigate risks — all of which are essential ingredients in delivering long-term profits and shareholder value.

Evidence is mounting around CEOs' rising interest in corporate sustainability initiatives. For example, the United Nations Global Compact-Accenture CEO Survey 2010 published in June finds that 54% of CEOs globally view sustainability as “very important” to the future success of their businesses. And the Economist Intelligence Unit backs this up by finding that companies that rated their green efforts most highly over the past three years "saw annual average profit increases of 16% and share price growth of 45%, whereas those that ranked themselves worst reported growth of 7% and 12% respectively."

So does your CEO care about green IT?

Not without some convincing. And here’s why: While your CEO might care about green, they may not necessarily care about IT. As an indicator of this, Forrester found that only 16% of the world’s largest companies mention green IT in their annual reports. And as a result, CEOs are most likely unaware of IT’s role in enabling their company's green ambitions. The good news, however, is that IT is playing an increasingly central role in planning and executing companywide green strategies which will lead to C-level visibility.

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James Staten IT Forum Keynote

James Staten

In case you weren't able to join us at our Forrester IT Forum in Las Vegas last month, here is the video of my keynote session on how enterprises should be thinking about incorporating cloud computing into their IT strategy. Bottom line: consider cloud a new part of your overall IT portfolio and something that can help you cost optimize your business. 

I welcome your feedback on this content and learning how you are incorporating cloud into your strategy and how we can help you take the most advantage of this important shift in the IT landscape. 

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Office 2010 Will Continue To Succeed With Consumers

JP Gownder

Many product strategists are, like me, old enough to remember software stores like Egghead. Those days are gone. Today, consumer packaged software represents a very limited market – the software aisle has shrunk, like the half-empty one at the Best Buy in Cambridge, MA (pictured).

 

Only a few packaged software categories still exist: Games. Utilities and security software. And Microsoft Office – which constitutes a category unto itself. Some 67% of US online consumers regularly use Office at home, according to Forrester’s Consumer Technographics PC And Gaming Online Survey, Q4 2009 (US). Office is the most ubiquitous – and therefore successful – consumer client program aside from Windows OS.

Office 2010, Microsoft’s latest release, will continue to succeed with consumers. On the shoulders of Office 2010 rests nothing less than the defense of packaged software in general. It’s also the most tangible example of Microsoft’s Software Plus Services approach to the cloud – a term that Microsoft seems to be de-emphasizing lately, but which captures the essence of the Office 2010 business goal:

To sell packaged client software and offer Web-based services to augment the experience.

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Are You Ready To Strategically Rightsource Your IT Portfolio?

James Staten

It's time for IT to get out of the business of running everything itself and move into the role of delivering technology value to the business. This is a core theme that runs through a large majority of Forrester's research and our advice to clients. But exactly how do you make this transition? Well, a good example can be found in Amylin Pharmaceuticals.

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The Evolution Of Green IT: A Forrester Video Series, Part 2

Doug Washburn

[Scroll down to view Forrester’s "The Evolution Of Green IT" video… don’t worry, it’s only ~6 minutes.]

As a quick recap, part one of this video series walked through how corporations and governments are using green strategies to achieve their financial and political ends. From there, I gave a handful of examples around how green IT is helping leading organizations — like Sprint, AT&T, and Tesco — save $20m, $12m, and achieve a 17% reduction in fuel consumption, respectively. 

So what can you expect in part two? In ~6:00 minutes, part two of this video series will discuss green IT's quickly expanding scope and approach. What do I mean by this? In short, green IT's scope is evolving beyond the data center into distributed IT and broader business operations. Forrester calls this the green IT 1.0 ("green for IT") and 2.0 ("IT for green") transition. Likewise, the approach to green IT is expanding beyond procuring more energy efficient equipment to also include software, services, people, and process. And the savings from these new approaches are impressive:

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Microsoft Licensing, June 2010 — The Perfect Storm

Christopher Voce

Last week I recorded a podcast on what has recently become a very hot IT research topic at Forrester right now — Microsoft licensing. June 2010 signifies an extremely active and very hectic month for a large number of businesses because it's not only the last month of Microsoft’s fiscal year but also the last month for a large portion of Microsoft's three-year contracts.

The reason for this pileup of Microsoft licensing activity partially stems back to 2000: Microsoft refreshed their volume licensing program and introduced Software Assurance. Microsoft Enterprise Agreements are typically for three years. Facing the initial June deadline in 2001, many businesses switched over to this offering and since then, every three years their licensing agreements need to be reassessed and renegotiated. Now fast forward nine years to June 2010 and factor in several significant new products releases — and  here we are again witnessing what is truly the perfect storm of activity, discussion, and negotiation for businesses and their Microsoft licensing, decision-making personnel.

As you might expect, we receive an ever-increasing number of inquiries related to this subject as we continue to get closer to the aforementioned June 30th deadline. Clients bring a range of questions like whether or not they should renew their enterprise agreement (EA), if Software Assurance holds enough value to justify the commitment, or what IT upgrades and migrations impact their decisions. My first response to these questions is. . . there is no easy answer. Each company has their own set of requirements, cost limitations, and future strategic plans that affect which decision is right for them.

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