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Posted by Tamara Barber on June 16, 2010
We are starting a Forrester-wide research project to benchmark the use of social technologies across enterprise organizations, and I want market researchers to be a part of this! Why is this project important? Well, we cover social technologies from a wide range of perspectives — from roles in marketing to IT to technology professionals. Not surprisingly, we find each of these roles differs in its general level of usage of or familiarity with social technologies but that most companies are experiencing pockets of success. However, few, if any, are successfully implementing a social strategy across the board. In fact, full maturity in this space could take years, but there are clear differences in how some ahead-of-the-curve companies are using social technologies for business results.
Up to this point, it has been clearly established by many people (including us many times over) that social technologies are transformative tools that are changing the way companies do business. So with this social maturity effort, we’re not talking as much about the opportunity that social presents, but rather we are trying to determine the current reality of practitioners. It’s also clear that many companies have made tremendous strides in planning and organizing for the use of social technologies. However, the one question we consistently get is, “Where is my organization compared with others in the use of social media?” We want to benchmark these companies — as well as the roles within them — to see if we can answer questions like:
Here’s how you can help:
We want to hear from you, so please, share your thoughts.
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