The Theme Of The Week: Getting Social

It’s been a busy couple of days between talking to clients about my views on social market research, getting comments on the blog and through Twitter about listening, and delivering a teleconference on the topics as well. All in all, it’s been good affirmation that this is an area worth spending some time exploring even further.

To close out the week on this theme, I’d like to direct you to a podcast interview I did with a publication called Research in the UK.  It highlights the three main trends I’m seeing with regard to using social tools in market research, and it speaks to some of the points I raised this week around the interest in and challenges around using listening technologies.

This is a publication that I recommend market researchers follow in general. It’s a good resource for keeping up with market research news on both sides of the pond, and there are always a variety of compelling opinion columns on the current and future state of the industry.

Next week, I plan to attend the MRA Annual Conference in Boston, where it looks like there are quite a few sessions covering different aspects of social market research. In fact, our own Josh Bernoff is the keynoter on Wednesday, talking about Market Research in the Groundswell. If you are going to be at the event, I would love to connect.