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Posted by Tamara Barber on February 22, 2010
In a previous blog post, Reineke Reitsma summarized market research in 2010 with one word: Listening. And in today's socially connected world, many researchers are grappling with how to use social media for listening in a way that adds value to the MR role. The topic is being addressed to different degrees by different vendors, and this year the ARF devoted significant energy to this space as well. As this is such an important area for MR to grasp – and sooner rather than later -- I’m devoting a report to understanding how and when market researchers should use social media for their work, be it in gathering insights, uncovering unmet needs, building sample, or even communicating their work internally. I would be completely remiss, then, not to use my own social tools (this blog), as part of this research.
I’ll likely address all of the above topics in varying detail, but I’m looking for input on what I should focus on most, as well as where I might be able to tap into for case studies or success stories.
What I want to know is:
I have plenty of secondary research on most of this, and what I’m looking for now are individuals who have experience in this space and with whom I can have more in-depth conversations, either on or off the record. So please don’t hesitate to get in touch with me via this blog, on Twitter, or via email at email@example.com.
Looking forward to your thoughts and input!
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