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Posted by Tamara Barber on November 25, 2009
[Posted by Tamara Barber]
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For the Advertising Research Foundation, Communispace recently presented a webinar called: “Consumer–Centric Market Research: Understanding Real People in an Online Era”. It raises some very thought-provoking topics around the fight for quality in market research, which results in an industry that is slow to move on using new technologies. Here are some areas Communispace suggests market researchers need to get more comfortable with, as well as my summary of their arguments as it relates to communities:
Communispace is lucky enough to have had ten years to establish best practices in all of these areas, with the case studies to back them up. Is this something that the industry as a whole can get more comfortable with over time? I’d encourage you to listen to the full webinar here, and I welcome your thoughts.
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