- Forrester Councils
- Councils Overview
- log in
Posted by Tamara Barber on October 14, 2009
[Posted by Tamara Barber]
Last week, I had the pleasure of attending the Association of National Advertisers’ Multicultural Marketing and Diversity Conference. For any multicultural marketers who have not been there, I would highly recommend it to get your finger on the pulse of what top client-side and agency marketers are doing to reach Hispanic, African-American, and Asian-American audiences.
As a panelist on the only session around how to reach Hispanics using digital channels, I was struck by the fact that many marketers still need convincing that Hispanic consumers are, indeed, online. Here are some other top-line themes that came out of the day I was there:
This quick list doesn’t do justice to all of the great learnings from the event. After a tough year for marketers across the board, I was happy to hear so many important brands share their successes and challenges in reaching the multicultural consumer. I’m already looking forward to next year.
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »
Free On-Demand and Live Events
Latest events from Forrester analysts, online and in person »