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Posted by Suresh Vittal on April 16, 2010
We surveyed over 150 marketers and customer intelligence professionals on their use of campaign management solutions. I just published our findings from this study in a report focused on trends in cross-channel campaign management. While some of the findings were not a surprise, the study revealed many interesting data points that are worth revisiting. Some of the key trends the study revealed were:
Some of the more surprising data points include:
If you are marketing practitioners using a cross channel campaign management solution, I would love to hear your thoughts on your solution.
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