- Forrester Councils
- Councils Overview
- log in
Posted by Summer Hamad on March 2, 2012
Enterprises in the Middle East are increasingly aware of the strategic value of mobility to enable or enhance business processes, particularly as they focus less on concerns over compatibility and uniformity. Oman Air’s recent deployment of SITA’s resource management solution for its 2,500 employees at Muscat International Airport is a clear example. The solution will provide a platform for planning, rostering, management, and real-time scheduling of work tasks and enable communication of tasks via mobile devices and monitoring of operational status and billing information in real time.
But as the perceived importance of supporting mobility increases over the next two years, we expect more organizations in the region to re-evaluate their mobile technology choices. After 10 years of using BlackBerry, Halliburton, a major energy provider headquartered in Dubai, decided to switch 4,500 of its employees to the iPhone as its preferred platform for expanding mobile technology usage by giving employees secure access to internal applications from outside the corporate network. In addition to security, compatibility, and access, organizations will increasingly evaluate mobile OS platform support for developing and localizing their own applications, e.g., developing applications in Arabic.
Below I’ve highlighted several of the drivers of further mobility adoption for enterprises in the Middle East:
Right now, mobility investments across the Middle East are driven mainly by large enterprises. But over the next three years, we expect small and medium-size businesses (SMBs) to catch up. This is mainly due to the high costs associated with data service packages being offered in the region, which tend to be much higher than in most parts of the world. But SMBs will see these prices start to drop as a result of governments once again trying to achieve international standards and be in line with other mature markets.