- Forrester Councils
- Councils Overview
- log in
Posted by Sucharita Mulpuru on November 25, 2013
Forrester’s "US Online Holiday Retail Forecast, 2013" launches today. In it, we predict that for the third consecutive year, online holiday sales (November and December) are expected to grow at a double-digit pace and pull in over $78 billion. This represents about one-third of the overall retail sales volume for the year. This optimism is largely due to ever-increasing numbers of consumers choosing the Web over physical stores and the rise in mobile commerce. Despite unknowns such as the effects of a truncated holiday season and lingering consumer uncertainty around the federal government shutdown, online retailers can expect that consumers will be out in droves. The most successful retailers this holiday season will cater to consumers who:
How do you succeed in such a competitive holiday arena? Read the full report here for more information on this year's holiday trends and on what retail eBusiness professionals can do to capitalize on (what can be) the most wonderful time of the year.