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Posted by Sucharita Mulpuru on February 8, 2013
In a recent blog post of mine, I mentioned that Forrester had launched the Retail eCommerce Playbook. This playbook provides a structured framework to guide eBusiness professionals through their most strategic initiatives in eCommerce – from creating a vision to benchmarking results against peers.
It’s not a secret that consumers are constantly connected to the Web and it’s having a huge impact on how they research and buy products in every sector. As such, it is imperative that eBusiness executives have the appropriate tools and knowledge to execute a strong web presence that not only showcases their brand but also enables shoppers and store associates to research and buy. We crafted this playbook to address all the key elements of success. This playbook will help you:
If you are not sure where to start, I suggest reading the executive overview: “The Art And Science Of Retail eCommerce” to get a better sense of what this playbook will cover. If you have any feedback, please let us know. Playbooks are meant to be constantly evolving based on what best serves our client’s needs.