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Posted by Sucharita Mulpuru on November 8, 2012
Forrester’s “US Online Holiday Retail Sales Forecast, 2012” launches today; in it, we predict that this November and December alone are expected to pull in $68.4 billion in online revenue, a 15% increase over 2011. We believe web retailers are well-positioned to benefit from this shopper spend if they realize that consumers are:
How do you succeed in such a competitive holiday arena? Read the full report here for more information on this year’s holiday trends and what retail eBusiness professionals can do to capitalize on (what can be) the most wonderful time of the year.