- Forrester Councils
- Councils Overview
- log in
Posted by Sucharita Mulpuru on February 7, 2012
Nearly 50% of web shoppers start their research process on Amazon or Google. Over 40% of the world’s Internet traffic constitutes daily visits to Facebook and Google. Twenty-one percent and 49% of iPhone and iPad owners respectively purchasing products via these devices. Google, Amazon, Apple, and Facebook not only absorb consumer time but are quickly becoming gateways for other eBusiness traffic. This makes the Big Four critical in the product research and sales funnel. In our recently published report, “Google, Amazon, Apple, And Facebook: What eBusiness Executives Need To Know For 2012” we help eBusiness professionals identify what’s on the horizon for these companies and what it means for them. Some key findings of the report include the following:
What does this all mean? Should retailers throw in the towel now to avoid being flattened by these tech giants? No. Savvy eBusiness professionals should understand where these companies can help, but more importantly learn from their flexible, agile, and tech-centric approaches to growth. Forrester clients can read the full report here for a full analysis.