2012 Online Holiday Shopping Highlights

As the online holiday shopping season comes to a close, we’re in the process of pulling together our final thoughts on this season.  Last month, we predicted that the season would grow 15% over the previous year and by all accounts, that number should more or less be in the ballpark of what actually happened. 

I worked with the great team at Bizrate Insights again this holiday season to survey online holiday shoppers and their attitudes and here were some of the highlights from that research:

  • The web is cannibalizing Black Friday sales; 80% of online buyers we surveyed agreed with the statement “I prefer to shop online rather than go to crowded stores during the Thanksgiving weekend.”
  • Email is very much alive; shoppers said they find out about holiday deals through email more than any other marketing channel including search, social networks and mobile texts combined.
  • Approximately 12% of web buyers now say they belong to shipping clubs (e.g. Amazon Prime); that is up from 9% last year.
  • Sixteen percent of online buyers said they shopped with their mobile devices over the Thanksgiving weekend this year, up from 9% last year.

While mobile shopping is the most notable difference this year, retailers that mastered the basics of great values, extensive assortments and effective marketing campaigns should have fared best. We’ll be releasing a holiday post-mortem in January as well as our 2012-2017 online retail forecast in early Q1; stay tuned for final figures. 

Comments

This is awesome. I need help

This is awesome. I need help from you, I want to know what we should do to improve out business.

It grew MORE than 15%

It grew MORE than 15% according to recent retail data. So you were pretty much spot on.

Black Friday 2012

You were spot on about the

You were spot on about the 15% increase--it was actually a little more.

Black Friday 2012

Actually, its an easy and

Actually, its an easy and exciting way out for shopping and even quicker , if we see the shortage of time,which is the very commom problem among everyone.Online shopping is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, eshop, e-store, Internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre.

Majority of people prefer to

Majority of people prefer to use the internet for banking and other financial services than shopping online, shows a new survey. When you buy a product over the internet it is called online shopping. Thanks for sharing this one. ^_^