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Posted by Sucharita Mulpuru on May 20, 2011
I cover the recommendation engines space for online retail and got a call recently that one of the better-known players in the space Rich Relevance acquired a smaller but specialized player in the space CNET Intelligent Cross-Sell. It’s a bold move and one that strengthens Rich Relevance in the consumer electronics vertical, and it also seems to be a trend. We’ve received a lot of these kinds of calls recently — eBay acquiring GSI Commerce, Nordstrom acquiring HauteLook, Shutterfly acquiring Tiny Prints, and Walgreen’s acquiring drugstore.com. And this follows a slew of acquisitions over the past few years by players like IBM, Oracle, and Adobe trying to enrich their retail suites. Rich Relevance didn’t tell me specifics like deal terms, but it seems to point to bigger factors affecting eCommerce these days:
What this likely means is that there will undoubtedly be more of these announcements to come. I wouldn’t be surprised if we see announcements for companies like The Find, Bazaarvoice, and ASOS in the months to come.
Who else do you think could be a likely acquisition target in online retail in the coming year?