New “State Of Retailing Online” Doc Released On Shop.org

Forrester recently published the “State Of Retailing Online 2011: Marketing, Social, and Mobile” report in conjunction with our friends at Shop.org. It is available on Shop.org (with a subscription) now.

Some highlights include:

  •  Understanding which marketing tactics are still leading to growth.
  • Examining the investment in social and the returns retailers are seeing.
  • Analyzing mobile and tablet adoption and strategy.

Look for the full report on Forrester.com in early June.

Comments

History of E-commerce

I am looking for a study or book on history of ecommerce, that would have numbers showing movement from brick and mortar stores to on-line for select products, such as computers, books, clothes, etc. For example, what percentage of flat-screen TV are purchased on-line today, and what is forecast in 5 years. thanks