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Posted by Sucharita Mulpuru on April 7, 2011
My bearishness on F-commerce is no secret, so I may have been a little biased when I dove into my most recent research, Will Facebook Ever Drive eCommerce? Fortunately, the findings were nuanced among different types of retailers, which gave a lot to write about. Some highlights:
That said, F-commerce may come alive for large merchants yet. I met a startup called ShopSocially at Channel Advisor’s Catalyst conference yesterday, and it claims to have metrics that prove just that (I didn’t interview it for this document). Stay tuned . . . I’ll report back once I hear more of its story, but my initial reaction is that the best of Facebook is already here. In the interim, let’s hear from readers: What successes or failures are you seeing in S-commerce and F-Commerce?