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Posted by Sucharita Mulpuru on December 7, 2010
As retailers approach the homestretch of the 2010 holiday shopping season, we thought it would be useful to share some insights from consumers about their Web buying activity. Forrester and Bizrate Insights teamed up in late November/early December to survey online customers, and here are a few of the findings:
So, what’s this all mean for Web retailers moving forward this holiday season?
Perhaps the most exciting part of this, at least for retailers (maybe not the frazzled parents), is that there’s more fun to be had. Internet Retailer predicts that December 13th or 14th will be the peak of the madness. Retailers should plan the basics in preparation for this wave: Make sure the shelves are full, the Web sites are up, and the shipping is free.
Also, a plug for our friends at Bizrate Insights who generously worked with us to pull this information together: Bookmark their blog for some great posts with other useful datapoints at www.bizrateinsights.com.