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Posted by Sucharita Mulpuru on December 3, 2010
Enough with the Groupon madness this week. Let’s talk about things that actually impact our businesses. Like holidays sales to date, and in particular, a quick post-mortem on Cyber Monday now that the week is over. Forrester fielded some questions to consumers in conjunction with Bizrate Insights (the findings will be available in full to clients in a few weeks) and here are some quick takeaways as teasers:
Now all this said, the big question is, what did Cyber Monday do for sales? All third-party figures point to the fact that even in spite of the fact that awareness and participation aren’t even saturated, signs are great which should point to many more years of blockbuster Cyber Mondays. CoreMetrics, reported a 14% year-over-year cumulative sales increase, a 12% average order value increase, and a nearly 15% items per order increase. Chase Paymentech, which has actual retailer transactions, also reflected strong spikes in YOY sales and average transaction levels.