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Posted by Sucharita Mulpuru on November 9, 2010
Forrester’s "US Online Holiday Retail Forecast, 2010" launches today, reporting quite a bit of optimism this shopping season. November and December alone are expected to pull in nearly $52 billion, a 16% increase over 2009. Several key factors contribute to this projection:
Consumers are cooperating, too. They’re looking to spend more this season and do so through a variety of means (mobile, apps, etc.).
Retailers are responding with numerous strategies, such as larger promotional budgets, honing in on key dates, and experimenting with new shipping options.