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Posted by Sucharita Mulpuru on January 7, 2009
I used to swear by one of the big online photo printers. For years, this company generously let me store thousands of my pictures and printed them beautifully and inexpensively, sending them to me promptly whenever I needed. I even used this company to make novelty products like calendars, mugs and holiday cards. In the last year or so though, I started to notice some kinks; the company overhauled their eCommerce platform and my browser seemed to crash more than usual whenever I uploaded photo batches. Furthermore, it was much more difficult to navigate through my images, page refreshes seemed to take forever and I couldn’t edit any pictures as easily as I’d done in the past. I came to dread the photo ordering process. When it came time for me to print holiday cards this year, I just couldn’t bear the frustration of dealing with my once-favorite photo company and went Googling for another. I ran across a stationery company called Tiny Prints and printed my cards with them. I wasn’t alone. Of the dozens of holiday cards my family received this year, nearly a quarter of them (and all the best-looking ones) were all, incidentally, from Tiny Prints. This was no coincidence. They did so many things better than their competition. Here are a few of them:
In the end, I ultimately spent a bit more than what I had planned to, but that was a tradeoff I willingly made to save time and get exactly what I wanted — which are the main reasons consumers in general shop online.