Posted by Steven Noble on October 11, 2010
An awful lot has happened since our last major review of how Australian consumers use social media and how marketers should respond. For example, we are seeing continued growth in the use of social networks worldwide, while the growth in some other social activities — such as writing blog posts — has stalled or even slightly declined. My report will explore how Australian consumers use social media, how this has changed in recent years, and the implications for marketing.
- How has your use of social media marketing changed in recent years?
- How have your customers changed how they interact with you via social media in recent years?
- What success stories and warnings would you offer based on your experience?
- What is the cost of these programs in terms of people, time, and media costs?