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Posted by Steven Noble on July 14, 2008
[Posted by Steven Noble]
Marketing is a great place for interactive experts to test their skills and strategies. However, it's far from the only area where digital thinking can have a huge impact. Whether to grow your agency or your in-house career, here are a few more opportunities to consider:
All these areas would benefit from the input of interactive marketers. However, each of these is grounded in quite different assumptions to the four Ps of marketing. Moving beyond marketing is a tremendous opportunity for interactive experts who want to grow their agencies or the in-house careers. However, first they must immerse themselves in the complex business issues that motivate everyone from the CFO to the director of human resources.