Sesame Street 2.0

Web 2.0 is hitting the preschool set, as children's TV favorite Sesame Street is now producing a weekly video podcast. Each video podcast is five minutes long and features content repurposed from the show’s broadcasts. The content is available as a download on the show’s Web site and via an RSS feed, as well as through iTunes (apparently to help keep the wee ones occupied and educated while they're being dragged around town on errands).


So even the Muppets are finding new ways of engaging their customers by distributing Web 2.0-type content through multiple channels. Hope they’re using a digital asset management system and a good solid taxonomy while they’re at it.

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Flex Goes Open Source

by Stephen Powers.

Adobe has put an end to much speculation, announcing that it will take Flex into the open source realm and make the source and documentation available under the Mozilla Public License. This move certainly ratchets up the battle between Flex and Microsoft’s Silverlight technology — both are used to create rich Internet apps. Microsoft has targeted Flash and Flex, so Adobe apparently has come to believe that open source is the best option for gaining ubiquity for Flex. Traditionally, Microsoft has had the edge with developers; Adobe with designers. Adobe is clearly hoping this move will shake that up.

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SDL Acquires Tridion

by Stephen Powers.

The WCM vendor landscape has shifted again, as global information management solution vendor SDL has announced that it will acquire Tridion. SDL and Tridion are touting the complementary functionality of SDL’s translation management capabilities and Tridion’s WCM product, and the inevitable tighter integration between the two. The acquision certainly provides Tridion more stability, and gives the soon-to-be-christened SDL Tridion a strong Web content globalization story. This should also give Tridion leg up in the US; Tridion has opened two US offices over the past year or so in an effort to target the North American market, but SDL already has a bigger field organization there.

My take: this isn't an earthshaking announcement, but Tridion and SDL are stronger together than they are apart. For Tridion customers, the good news is that Tridion and SDL don’t have overlapping technologies, so this acquisition shouldn’t lead to any forseeable pain for future upgrades. And the Tridion management team will be in place for the next two years, lending some stability to the acquisition.

SDL and Tridion will be announcing a technology roadmap and integration timeline sometime in the next six weeks. Stay tuned.

The Joy of Baking?

by Stephen Powers.

I recently spoke with an IT manager who came up with a great analogy for a problem I continue to see in the WCM space. He was telling me about how much customization his team has needed to do while implementing a WCM solution, and how he expected some features to be more out-of-the box, like advanced content authoring tools. He commented, “At Christmas time, the vendor sent us one of those gift baskets that vendors sometimes send. You know what those baskets are usually like - wine, cheese, candy. But you know what they sent us in this year’s basket? Brownie mix. We had to bake our own holiday gift. I wanted to call them up and tell them, ‘This is exactly what is wrong with your product!’"

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