CMIS: Boom or Bust?

Stevepowers By Stephen Powers

Some of you may have heard about the joint announcement from EMC, IBM, and Microsoft about the creation of Content Management Interoperability Services (CMIS). The purpose of this proposed new standard? To create a vendor-agnostic way of accessing the data in content management systems from multiple vendors. In other words: Remember when SQL became a standard for accessing databases? This is the content management system equivalent.

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Open Text Makes A DAM SaaS-y Move

StevepowersBy Stephen Powers

I'll give you five seconds to recover from your pun-induced groaning [5...4...3...2...1] Now, on to the news: Open Text announced late last week that it has acquired eMotion, a software-as-a-service digital asset management (DAM) product, from Corbis. Open Text plans to rebrand eMotion as Artesia on Demand for Marketing, complementing its full-featured, installed Artesia DAM product.

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Steve, You've Never Looked Better

StevepowersBy Stephen Powers

Earlier this week, if you happened to read any of my research on our site, you might have been scratching your head at my "new" photo, as seen below:

Spowers2_3

You might have asked yourself, "What has happened to one of my favorite Forrester analysts?" Was it the result of a) a face lift; b) gender reassignment surgery; c) successful prayers to the patron saint of the un-photogenic (when a good friend first saw my original photo last year, she asked in her typical blunt fashion, "Why do you look so puffy and awful?")

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Alterian Goes Into The WCM Business

Stevepowers_2By Stephen Powers

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WCM: The Real Differentiator

StevepowersBy Stephen Powers

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SDL Goes Shopping Again

Stevepowers_2By Stephen Powers

SDL announced today that it has acquired fellow global information management services vendor Idiom Technologies. Both SDL and Idiom sell software and services to help organizations manage global content. This marks the second significant acquisition for SDL in less than a year; last year SDL got into the Web content management business with its purchase of Tridion.

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Interwoven Advances Its Interactive Marketing Push

by Stephen Powers.

Interwoven has announced its acquisition of Optimost, a company offering Web site testing and optimization through a software-as-a-service model. Optimost enables organizations to use multivariable testing to identify combinations of Web content — such as ads, pricing, and layouts — that get the best response from site visitors (all the better to drive up those conversion rates).

This isn't Interwoven's first effort to appeal to marketers; earlier this year, the company announced a targeting management module that allows non-technical users to manage contextual experiences for Web site visitors. This latest acquisition plays nicely into the story of traditional WCM vendors offering features such as targeting, testing, and analytics that will differentiate them from the platform vendors, which tend to offer more limited functionality in those areas.

My colleague Suresh Vittal commented that this acquisition is just another step in the broader issue of increasing relevance and targeting. The question now is whether Interwoven will continue to add additional components of an online marketing suite, such as enhanced campaign management and Web analytics, in order to further differentiate themselves from their competition.

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Sesame Street 2.0

Web 2.0 is hitting the preschool set, as children's TV favorite Sesame Street is now producing a weekly video podcast. Each video podcast is five minutes long and features content repurposed from the show’s broadcasts. The content is available as a download on the show’s Web site and via an RSS feed, as well as through iTunes (apparently to help keep the wee ones occupied and educated while they're being dragged around town on errands).


So even the Muppets are finding new ways of engaging their customers by distributing Web 2.0-type content through multiple channels. Hope they’re using a digital asset management system and a good solid taxonomy while they’re at it.

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Flex Goes Open Source

by Stephen Powers.

Adobe has put an end to much speculation, announcing that it will take Flex into the open source realm and make the source and documentation available under the Mozilla Public License. This move certainly ratchets up the battle between Flex and Microsoft’s Silverlight technology — both are used to create rich Internet apps. Microsoft has targeted Flash and Flex, so Adobe apparently has come to believe that open source is the best option for gaining ubiquity for Flex. Traditionally, Microsoft has had the edge with developers; Adobe with designers. Adobe is clearly hoping this move will shake that up.

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SDL Acquires Tridion

by Stephen Powers.

The WCM vendor landscape has shifted again, as global information management solution vendor SDL has announced that it will acquire Tridion. SDL and Tridion are touting the complementary functionality of SDL’s translation management capabilities and Tridion’s WCM product, and the inevitable tighter integration between the two. The acquision certainly provides Tridion more stability, and gives the soon-to-be-christened SDL Tridion a strong Web content globalization story. This should also give Tridion leg up in the US; Tridion has opened two US offices over the past year or so in an effort to target the North American market, but SDL already has a bigger field organization there.

My take: this isn't an earthshaking announcement, but Tridion and SDL are stronger together than they are apart. For Tridion customers, the good news is that Tridion and SDL don’t have overlapping technologies, so this acquisition shouldn’t lead to any forseeable pain for future upgrades. And the Tridion management team will be in place for the next two years, lending some stability to the acquisition.

SDL and Tridion will be announcing a technology roadmap and integration timeline sometime in the next six weeks. Stay tuned.