An Interactive Discussion About Digital Customer Experience Strategies

Over the past year, we’ve been discussing — through our research and client interactions — the issues involved with digital customer experiences. What’s interesting about this particular problem is how quickly the market is changing and how the issues cut across many roles and aspects of the business. How do you build a digital experience strategy that best suits your business needs and is inclusive of the roles that have a stake in digital experience success?

We have two Forrester webinars planned over the next week to discuss these very issues. Tomorrow’s webinar (November 20) will be held at 2:00 p.m. UK time (3:00 pm CET), and my colleagues David Aponovich, Jonathan Browne, Bobby Cameron, and I will discuss how digital experience strategies affect roles such as CIOs, Customer Experience Professionals, and Application Development & Delivery professionals. Next Tuesday (November 27) John Rymer, Adele Sage, and I will do a similar webinar at 1:00 pm ET/10:00 am PT. Both of these webinars will be fast-moving, interactive discussions and will use a Pardon the Interruption-style format where we’ll cover a number of questions about DX strategies and give ourselves 3 minutes to discuss each question before moving on. We’ll also be taking questions from the audience.

These webinars are available to both Forrester clients and non-clients, so feel free to sign up at http://www.myforrester.net/digitalexp-emea for the November 20 webinar, or at http://www.myforrester.net/digitalexp-na?regsrc=blogs for the November 27 webinar. This is a bit of a different format for us, so I’d be interested in hearing your feedback, which you can email to me at spowers@forrester.com. Hope you can join us.