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Posted by Stephen Powers on April 12, 2012
Guest post from Researcher Anjali Yakkundi
North Plains, a legacy pure-play digital asset management (DAM) vendor based out of Toronto, Ontario, announced today that it has agreed to buy fellow pure-play DAM vendor Xinet. The DAM market is fragmented and, with a few exceptions (Adobe, Autonomy, EMC, and OpenText), is littered with smaller, proprietary players. We’ve long expected moves in this market, but most of the focus has been on the larger DAM players in the market or the larger content management or customer experience vendors that have no DAM solution (such as IBM).
With this acquisition of Xinet, North Plains moves to become one of the few, if not only, midmarket pure-play DAM player in between the big guns and the pure-play small vendors. What else does North Plains get out of the acquisition?
So what is North Plains planning to do with Xinet? It plans to include Xinet’s platform as another offering in its portfolio, which already includes the on-premises TeleScope platform and a lighter-weight TeleScope SaaS offering. North Plains will position Xinet as the platform that supports the front end of the content life cycle (to support creative professionals) and TeleScope as the platform to support the more business-oriented, end-of-content-life-cycle needs. North Plains will continue to offer the SaaS solution as a lighter-weight alternative.
But this move won’t be earth shattering. Why?
Other vendors in this space won’t lose much sleep over this deal. Technology-wise, current North Plains customers likely have little to worry about (except perhaps to fend off attempts to sell yet another DAM platform). Xinet customers should, rightly so, be cautious about what this means for the Xinet platform. Already less robust than the TeleScope platform, will Xinet’s WebNative Suite get the necessary time and attention to increase functionality?
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