- Forrester Councils
- Councils Overview
- log in
Posted by Stephen Powers on March 17, 2011
I love reading newspapers, and I have a 45-minute train ride to work and that’s perfect for newspaper reading. But the newspaper box at the train station has eaten more than its fair share of my pocket change even when I do have quarters (which is almost never) . And I’m too lazy to get out of my nice warm car on cold mornings and pick up a paper at a convenience store. So these days, I’ve been reading newspaper content on my mobile device of choice (a painfully slow Blackberry).
I’ve noticed a few things about mobile newspaper web sites. First of all, they’re not that great, at least not the ones for the two major Boston papers. They don’t seem to be optimized for the Blackberry. Unnecessary photos slow things down. Navigation is difficult. And the section landing pages don’t always match the print version; for example, sometimes the top story in the sports section is a stale one from two days ago. However, the content’s free – for now - so I guess I can’t kick.
But it made me realize how challenging manage multiple online experiences has become. My colleagues Josh Bernoff and Shar VanBoskirk wrote a great piece about the “splinternet”, which discusses how our online experiences are splintering across multiple devices and touch points. Content and collaboration pros supporting Web content management (WCM) implementations are in for a battle to support mobile Web sites. After speaking with a number of clients about this, the biggest concerns are around:
Other WCM vendors are ramping up their mobile functionality as well. Since this functionality is in various stages of maturity, watch for these mobile capabilities to be a significant differentiator in the WCM market over the next year (we’re going to be evaluating them as part of our upcoming Web Content Management Wave for Online Experience). Also, be sure to keep up to date on how your WCM vendor plans to support mobile experiences. And we’d love to hear about how you are supporting mobile web sites, and whether or not your WCM product of choice is helping you ... or hindering you when supporting the splinternet.
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »