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Posted by Stephanie Balaouras on April 12, 2012
In a recent Forrester/DRJ joint survey on BC preparedness, of organizations that have invoked a BC plan in the last five years, 37% said that their BC plans had not adequately addressed communication. In my experience, I’ve found that many organizations:
I’m already starting to see focus of BC planning and preparedness shifting to communication before, during and after a critical event. Consider the recent tornadoes in Dallas, it’s estimated that between six and 13 tornadoes may have touched down in Dallasbut thankfully no one was killed. Luck and good fortune are a part of it and of course, many area residents have experienced tornadoes before and know what to do but also consider the role of communication. Dallas has 94 sirensthat alert people who are outdoors to and they test these sirens on the first Wednesday of every month Also consider the role of mobile devices and social technology. Many people were alerted about the tornadoes through tweets, Facebook status updates. If you live in the US, I highly recommend following FEMA on Twitter (@FEMA) as well as NOAA @usnoaagov.
I plan to do more research into automated communication services, communication best practices and of course, the role of social in communication, I’m interested to hear from enterprise BC professionals if they sense a similar shift in focus in their organization.
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