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Posted by Stephanie Balaouras on June 17, 2010
We recently embarked on a Forrester-wide research project to benchmark the use of social technologies across enterprise organizations. Why is this important? Well as you may know, we cover social technologies from a wide range of perspectives — from roles in marketing to IT to technology professionals. We find each of these roles differ in their general “social maturity” and that most companies are experiencing pockets of success, but few, if any, are successfully implementing it across the board. In fact, full maturity in this space could take years, but there are clear differences in how some “ahead of the curve” companies are using social technologies for business results.
There are serious security and risk concerns with social technology but there are also significant business and operational benefits. Security professionals have to determine how they can mitigate these risks to an acceptable level without significantly hampering the business. If you haven’t seen it, Chenxi Wang has written an excellent report on how effective management of social media can alleviate security risks. Check out To Facebook Or Not To Facebook.
There is also some discussion about how security professionals might use social technologies to their own benefit — particularly to leverage the knowledge of other security professionals to combat the growing sophistication of security attacks. If you haven’t seen it, check out John Kindervag’s report SOC 2.0: Virtualizing Security Operations.
At this point, it has been clearly established by many people (including us many times over) that social technologies are changing the way companies do business. But we want to determine the current reality of practitioners. Our clients constantly ask us, “Where is my organization compared to others in the use of social media?” We want to answer this and other questions like:
Here’s how we want you to help:
We want to hear from you, so please, share your thoughts.
PS — Since we’re on the subject of social media and its business applicability, please follow the Security & Risk team on Twitter: FORR_SR.
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