Bosch Connected World - Internet Of Things Made In Germany

Internet of Things is a hype - no question. But let's talk about the INTEGRATION Of Things. 

It’s been a while since Bosch completed the acquisition of the Germany BPM and Integration vendor Inubit AG in October 2011. Two years later Inubit has not only well arrived in the Bosch Group, it became even the nucleus of Bosch’s allover software business and helps the traditional manufacturer of automotive parts and consumer electronics to embrace an additional business model of a software vendor.

Nevertheless calling the conference ConnectedWorld articulates the repositioning of the former general purpose BPM and Integration software into the internet of things. This is where Bosch with its dominant automotive footprint and their good market share of home appliance in Europe is strong. It is a natural move to focus Bosch Software Innovation’s in the areas of Bosch core business. In this context, it is no surprise that every second visitor of the show is a Bosch employee who likes to understand if and how their Bosch units can use the new software assets. Ideally this results not only in internal use, but in joint external products. Today the clear majority of Bosch's software revenues are external and not yet related to other Bosch products.

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Cloud Economics 2.0 - German Stock Exchange - Deutsche Börse - starts cloud computing exchange

We are entering the second wave of cloud computing: The Public Cloud Economics

Most enterprises understand well cloud topologies (virtualization) and privacy levels (private, virtual-private, and public), or simply the different resource types (IaaS, PaaS, or SaaS). Some even embraced pretty sophisticated technologies like cloud bursting – the dynamic relocation of workloads. However, compared to this sophisticated understanding of technology, the understanding the current or even future economic models of cloud computing lags behind.

More than a year ago, Forrester introduced the corporate perspective of cloud economics with James Staten’s report Drive Savings And Profits With Cloud Economics. The major cloud providers surprised us also with many innovative business models, such as Amazon’s AWS Reserved Instance Marketplace last September. As an alternative to the fully flexible on-demand model, customers can also buy a one- or three-year contract for a compute instance and could save up to 60%. However, the risk is that you bought more than you need or simply the wrong instance types. The marketplace allows now selling off these half used contracts to other customers.

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Tell Us About Your Real Cloud Story In Germany

 

Forrester research compares frequently capabilities of software vendors and cloud platforms in our Forrester Waves™. John Rymer and James Staten recently published the comparison of Enterprise Public Cloud Platforms. I am currently researching such a Forrester Wave™ around Hybrid² Integration capabilities. This is the integration between cloud and on-premise and across different traditional integration tools. 

However, all these Forrester Waves™ have one significant gap. They all start with a product or service offering by a vendor or (cloud) service provider. Analysts at Forrester Research investigate for sure if the vendor statements are real, watch demos and we try out products on our own before we write about it. One part of the Forrester Wave™ process is also customer interviews, which validate that product features work in reality. All criteria, scores and notes are published to our clients, not only a final PDF. 

So where's the gap in such a thorough process? Well, the starting point is always the capabilities that product vendors and service providers claim – never the actual challenge withing the enterprises! I was not aware of any assessment or competition, which really starts here – with a real client challenge and project! Maybe one enterprise ends up using a unique combination of different products and cloud services. 

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Software AG’s Cloud "Coming-Out"

 

Software AG today announced its cloud strategy. It is based on services that are already available, one that will soon be available (H2 2013), as well as a service planned for Q1 2014.

Journalists have already been in touch with me, asking the following question: Is this an overdue “coming out” after many competitors have already announced or offered extensive cloud strategies — or is this a courageous act from a leading technology firm demonstrating its strength in innovation?

I've known Software AG quite well for many years and believe that today’s announcement marks the next stage in a 10-year corporate turnaround strategy. I well remember the time before Karl-Heinz Streibich took over a nearly bankrupt software vendor 10 years ago. Since then, the firm has been through a financial stabilization phase, which saw both a spending and innovation freeze in many areas. Then, Software AG started to renovate its existing products to stabilize its market share, innovating both carefully and cost-effectively. The third phase saw its acquisition of webMethods and IDS Scheer, which brought the firm sufficient scale in both current products and consulting services. For more details, see my earlier blog post.

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Hana Enterprise Cloud - Pro and Cons

 

 

 

 

 

 

 

 

Prior to its annual Sapphire event next week, SAP today announced the new SAP HANA Enterprise Cloud. As I have followed SAP’s platform and cloud strategy for years and covered platform-as-a-service (PaaS) in general for Forrester since the beginning, I’d like to quickly share my point of view:

 

PLUS

SAP is targeting the very large enterprise market with the Hana Enterprise Cloud.

Vishal pointed out today that some of the largest SAP customers run SAP systems on their premises that, with a single tenant, are far bigger than many of the native SaaS apps – with all of their tenants. All SAP products are available on Amazon’s AWS; however, many SAP customers use it just for dev, test, and disaster recovery. SAP's message is based on the trust relationship it has by combining an ISV and managed service provider in one company. Amazon won't care about any of the issues that customers might have with larger HANA systems on their general-purpose hardware. So, we are talking about a trust relationship between customers and SAP, which is more similar to salesforce.com than to Amazon.

 

MINUS

Half-baked business model

The Hana Cloud is a very careful move to a new business model. It is not disruptive and will NOT accelerate Hana usage to the many more customers who have been struggling with Hana on-premises because of its licensing.

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Forrester Introduces The Business Network Concept

We published the Business Network concept a month ago with this report: BUSINESS NETWORKS WILL PUSH THE CLOUD BEYOND IT

It's now my pleasure to share the definition on my public blog above. You'll see that the real-time sharing is an interesting characteristic of the Business Network concept. Actually, cloud computing and the further development of multitenancy architectures into a "collaborative tenancy" are an important enabler for Business Networks. Traditional B2B vendors, middleware vendors, and PaaS vendors are eager to get a share in the emerging world of cloud enterprise collaboration. 

But, the first step is with the CIOs: They have to identify these business scenarios where a trust-relationship-model can save manual effort or stimulate totally new business models. This helps CIOs finally deliver the vision of Business Technology, which innovates their companies' core business and not just the way they run IT.

Forrester clients can now download the webniar to this topic here: BUSINESS INNOVATION WITH BUSINESS NETWORKS IN THE CLOUD -- A CIO'S CALL!

You'll see in the right column next to this post an POLL. Please let us know your opinion about Business Networks and if it makes sense for you at all. Thanks!

 

Stefan Ried

Platform-As-A-Service: Cloud Providers' Silver Bullet?

I’ve been writing about platform-as-a-service (PaaS) since the beginning of 2009, and we published our first Forrester Wave™ on the PaaS market about 18 months ago. While the lines between IaaS, PaaS, and SaaS are blurring in the minds of some end users and developers, delivering PaaS requires a lot more intellectual property on the part of the cloud provider. IaaS is “just” the offering of an industrialized infrastructure service — but full PaaS service turns the cloud provider basically into a real software vendor or VAR of a decent stack of software platform components.

The market has undergone amazing changes since 2009 and the market landscape has been shaken up considerably since the last Forrester Wave. Why? A number of vendors have joined the crowd from three different directions:

  • IaaS cloud providers such as Amazon are moving up the stack to PaaS. From advanced database, messaging, and parallel processing to identity management and federation services, Amazon is arming itself with a myriad of value-added PaaS services to combat margin pressure in the commoditizing pure infrastructure space. Other IaaS providers are about to follow, most by OEMing PaaS stacks like those from Cordys or LongJump, or some other PaaS stack that is available to third-party infrastructure provider models.
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FlexFrame Private Cloud Management For SAP – Revamped At Fujitsu Forum 2012

 

Fujitsu’s annual Fujitsu Forum attracted about 13.000 in Tokyo and even about 10.000 people over the last two days in Munich. Fujitsu’s strength is still the competitive hardware portfolio in the class of IBM and HP. And similar to HP, Fujitsu used to have a narrow and focused software portfolio, which offered value very close to their hardware. The FlexFrame infrastructure management product is a traditional example of this strategy. But, before we go into FlexFrame, I have to attest that Fujitsu’s software portfolio has become richer and broader:

  • This year’s Fujitsu Forum showed major traction for the Fujitsu Cloudstore. An ecosystem approach enables software vendors to offer SaaS application in the SMB space in Germany. The concept is now rolling out to other countries and even to the US. Fujitsu’s Cloudstore also holds Fujitsu’s own CRM solutions, which are based on an early branch of Sugar CRM and now further developed by Fujitsu.
  • A personal cloud approach, still very close to all flavors of personal hardware from Fujitsu, but well supported by multiple software tools and scenarios.
  • Fujitsu Eco Track, an energy/carbon management and compliance reporting application – delivered exclusively next quarter as a Fujitsu-developed SaaS application.
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Axway Aquires Vordel: Why Does The Acquisition Of Security Experts By Integration Vendors Make Sense?

Axway just announced it will acquire the security specialist Vordel; and you might ask, does this make sense at all?

I do believe it does!

Actually, I was personally evaluating security vendors as an acquisition target for middleware vendors and B2B integration companies a number of times over the last five years as a Forrester analyst (and before).

The need to modernize security around integration scenarios becomes more important than ever:

  • Traditional B2B integration over private networks is more and more replaced with B2B connectivity and cloud-based integration over the Internet.
  • Traditional rigid EDI gateways still exist and handle huge volumes, but many new applications are developed in the cloud and access synchronous REST or SOAP APIs for immediate customer and partner engagement.
  • Large enterprises have heterogeneous integration strategies to meet different characteristics of integration. See my recent blog for an overview.
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Best In Cloud Award Winner - Congratulations From Forrester

 

Computerwoche Germany has organized this week the second annual BestInCloud Award. I had the honor to be on a jury for this unique award again. The BestInCloud Award is really unique, as it does not simply compare cloud products. It is looking at successful implementations of real cloud projects in Germany. The balance of great customer value AND a good leverage of an underlying cloud IaaS, PaaS, or SaaS is the secret source to convince the jury. I'd like to congratulate this year's winners and share with you what impressed me personally most with these projects:

 

SaaS - Public Cloud: arvato systems GmbH 

Customer: Janssen KG

Project: farmpilot - mobile farm management 

This project was the only SaaS application heavily leveraging mobile access to the cloud in addition to bringing multiple companies, including farmers, contractors, and agricultural traders, together in a way it would never be possible if a single company owned a system on premises.

 

SaaS - Privat Cloud: Plex Systems, Inc.
Customer: Inteva Products, Inc.
Projekt: Inteva Products, Inc. implemented an integrated ERP system for manufacturing

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